More than 2/3s of start-ups never deliver a return to investors. Why? Lacking…
Tom Eisenmann - the Howard H. Stevenson Professor of Business Administration at Harvard Business School, and the author of Why Startups Fail: A New Roadmap for Entrepreneurial Success
-Problem definition
-Solution development
-Solution validation
Voice of the Customer is the discipline to align the offer with markets of choice.
Ideas…for growth
Truth is the property of being in accord with fact or reality. The Voice of the Customer discipline is the search for truth about markets of choice to inform the Go2Market strategy. And smart Go2Market strategy informs tactics across all channels to engage buyers. Emerging companies need smart market strategy as larger enterprises, but lack scalable resources. We help clients understand markets with insight, speed and smart economics.
Key elements to succinctly communicate your value and ensure all stakeholders deliver on that promise.
Value Model
Clear understanding of key markets to drive and sustain revenue.
Strategic principles
Go2Market Strategy: Think, Build, Run
Services
Our clients benefit from our vast experience that yields executive-level insight with smart economics.
For enterprises that need to drive predictable, sustainable revenue…
Even before the pandemic, markets were changing at hyper-speed, ushering in myriad challenges for early-stage companies to gain a foothold in markets of choice. In the race to respond, many enterprises abandoned the practice of listening to the voice of the customer, or lack the tools and methodologies to capture that voice.
With better economics, ADDISON-McHENRY provides fractional, executive resources with decades of experience developing sales and marketing strategy.
1 Corinthians 1:18 -
For the message of the cross is foolishness to those who are perishing, but to us who are being saved, it is the power of God.